Search engine optimisation, or SEO services, is all about increasing traffic to your website organically, and ranking your pages as highly as possible with the search engine results pages (SERPs) through the likes of Google (which is where more than 90% of online sessions begin). SEO also puts you in front of relevant users who are looking for exactly the services or products you provide.
When done properly, the strategies involved generate leads cost-effectively, raise brand awareness and push you ahead of the competition. You’ll also build trust with your audience, while optimising your website for mobile users.
Although the results may not come overnight, they are measurable, leading to higher revenue.
The specialist skills required mean many businesses choose to outsource this side of things, so they benefit from this external expertise, which they don’t have in-house.
How does SEO compare with other marketing techniques?
SEO stands out from other, more traditional marketing strategies because it drives substantial amounts of web-based traffic, resulting in more customers and allowing businesses to make the best possible use of finite resources while enjoying tangible results.
Key Benefits of SEO:
- Long-term return on investment (ROI)
One particularly attractive advantage of SEO is its potential for generating a long-term ROI or return on investment. In contrast to paid-for advertising, which only yields results while you are paying out, SEO keeps on bringing benefits after the initial outlay, and can even pull in more organic traffic over time.
- Reaching your target audience
SEO encompasses various different strategies, all aimed at your target audience, meaning you market what you do to those who are most likely to need your products or services. Other marketing techniques can, in comparison, seem hit and miss or involve approaching people on the off chance that they may want a particular product or service.
- Cost-effective
Other marketing methods can be a lot more expensive. Or with pay-per-click advertising, for example, you pay every time someone decides to click on your link – not so with SEO. So, you don’t have to keep spending to make your customers see what you offer. SEO consistently drives and increases traffic to your website over time.
- Trustworthiness
SEO is a fantastic way of engendering trust, more so than other marketing strategies. When you rank highly on the SERPs, it proves to consumers that you’re a trustworthy, reliable source of information. Web searchers are confident that search engine results will be accurate and dependable. And that’s why Google brought in its EATT as part of its stated quality and relevance definition – it stands for Experience, Expertise, Authoritativeness and Trustworthiness. It’s not a ranking factor but ranking highly with Google gives you confidence that you’re meeting Google’s guidelines for EEAT.
Different types of SEO services
Full SEO agency services
This is where the agency you use manages every element of your SEO campaign, ensuring a consistent approach, measurable results, and a customised strategy as you maximise your online presence.
Technical SEO
This is a critical element of any SEO strategy and involves making sites load more quickly, mobile optimisation, indexing and sorting out any crawl errors for maximum digital performance.
Local SEO
This does what it says on the tin by attracting more business from your immediate area – so it’s particularly important if most of your customers are based near you.
E-commerce SEO
Again, this should be self-explanatory. It enables you to maximise the potential of your web store and boost sales and income while driving targeted traffic.
International SEO
Want to have a wider reach beyond domestic borders? Global SEO optimises your site for varied languages and nations, opening your business to numerous different possibilities.
Talk to SEO Experts
At Simply Search, we can help with all the above and more, as we help you release your website’s full potential. As SEO consultants, our aim is simple – to get you more customers and leads directly from your own website. Get in touch today or gain a free website review to see how we could transform your online presence.