SEO (search engine optimisation) services is essentially the business of enhancing your website so that the major search engines like Google, Bing and so on display it prominently to searchers looking for your services or products, hopefully converting them to returning customers. After all, few things matter more to businesses than their online visibility.
But not all SEO is created equal. There are different types of services to suit different organisations and needs.
Types of SEO Services
Technical SEO
This is all about making your website accessible to the big search engines so they can more easily find, understand and store your content. Done properly, it will make you more visible in the search results. It involves things like tagging and indexing, having a robust site structure, not posting duplicate content, and making pages ‘crawlable’ to search engines. User experience factors including making your site faster and more user-friendly on mobile, and page loading times, also form part of technical SEO.
It has the potential to make or break website performance. But, first and foremost, you should be doing it to improve the user experience.
Full-service agency SEO
A full-service SEO agency provides a broad range of advertising and marketing services to its clients, with the aim of helping them to meet their business and marketing goals through an integrated approach. All your needs are met under one roof; equally, there is a consistency of approach. These agencies have extensive access to expertise, plus they’re highly cost-effective. Each member of the team contributes a different skill.
In SEO terms, if you go for a full-service agency, they’ll manage all aspects of your campaign, from keyword research to content creation and link-building, using a strategy tailored to each client.
Local SEO
Local search engine optimisation is a strategy to help your business reach the top of the local search engine results with Google, among others. If you serve a particular area, you can really benefit from it. Essentially, it means you reach the audience that’s physically closest to you, so that customers then come and visit you offline.
Local search uses particular keywords associated with nearby businesses or locations. The most frequently used phrases in local search include ‘Near me’ and ‘in … (e.g. Bristol)’. These kinds of searches, especially on mobile, have soared in recent years.
Google determines local search rankings based on geographical closeness, relevance to the query and prominence – i.e. what people are saying about you, in reviews and comments.
E-commerce SEO
E-commerce SEO is about fine-tuning your website to meet search engine best practice, and updating your content so that you reflect what those who buy from you are looking for.
Get it right and you’ll enjoy a greater number of visitors to your site, along with more sales plus heightened brand awareness.
Strategies include boosting page-loading times, acquiring links from authoritative websites and having highly relevant content including product descriptions. And, as ever, keyword research forms an important part of e-commerce SEO plans.
International SEO
With International SEO, you’ll boost your site’s visibility for the search engine results pages (SERPs) with different countries and languages. It means you can target a global audience through your content, while driving organic traffic from varied geographical locations.
If you’re keen to enter fresh markets, you can use international SEO to boost your online presence, as you put your brand in front of new audiences worldwide. As ever, you’ll need to do thorough market research and research the right keywords.
Talk to SEO & Google Analytics Experts today
At Simply Search, we’re Google Analytics and SEO Consultants offering all of the above services and more. Our team stands ready to implement the strategies your particular business needs, whatever it is you’re looking for.
Get in touch today to learn more about how we could transform your digital presence, and therefore your business. We provide free of charge SEO focused website reviews for all types of businesses – get yours today!