SEO services or search engine optimisation helps search engines like Google understand and display your content, while making it more likely that users will find your website and make a positive decision about visiting it. SEO practices mean you gain a better a larger volumes and quality traffic to your website.
How SEO can benefit websites of all sizes
- Universal search engine algorithms: Google assesses websites using algorithms based on a range of factors including content relevance, overall user experience and whether they command industry authority. Each website receives identical treatment.
- User intent: SEO prioritises relevant content and understanding user intent, and these are vital for all sites working to increase targeted traffic, no matter their size.
- Unleashing the potential of local SEO: Any local business can benefit from optimising its Google My Business profile and targeting relevant keywords to reach customers near them.
- Creating quality content: A key part of SEO is having valuable, relevant content – this will make a real difference to any website.
In short, all websites benefit from SEO. But it may be harder for smaller websites to rank for some of the more competitive search terms, depending on the industry. So, for an SEO strategy to succeed, it needs to be planned carefully according to the website and the target audience.
What are the different SEO methods you can use to succeed?
Local SEO
If you’re a smaller business, with most of your trade coming from nearby, this can be an area to target. After all, you can’t compete with the whole world! Local SEO gives you a greater chance of getting attention from potential customers and search engines by optimising local searches. Common tools include incorporating your location in title tags, meta descriptions, content and headings. As well as optimising your companies Google My Business profile.
Speed is of the essence
Google has found that over half (53%) of visitors to mobile sites leave if pages take more than three seconds to load. And it’s generally recognised that many users will abandon any website taking longer than a few seconds to load, increasing what’s known as your bounce rate.
Compressing images, avoiding custom fonts and cutting down on redirects will all help. Your search engine optimisation consultancy can also advise on this.
Optimising for mobile users
With mobile users now outnumbering those on desktops, you’ll need to optimise your website for mobile so that page’s load equally well across all devices.
Keyword research
From the outset, keyword research has been a building block of SEO. Without it, it’s hard to understand what people are searching for, or how to create content that’s relevant, in turn driving website traffic. Tools such as Google Keyword Planner and the SEMrush’s keyword magic tool are available, but, again, your SEO agency or consultants can help.
High-quality content
Google cites high-quality content as a key ranking factor for web pages. The content on your site must be relevant and valuable to users. Google may penalise you otherwise.
So, understand your audience, research thoroughly, and provide valuable information that meets their needs. Content should be clearly structured, with strong visuals plus brand and style consistency. Be accurate, and update content regularly.
See how you can also post on other websites and accept guest posts yourself.
Technical SEO
As the name suggests, technical SEO is about optimising a website’s technical elements so search engines can easily crawl, index and understand its pages. As well as some of the factors above including mobile-friendliness and site speed, it involves indexing plus resolving any crawl errors which may be impeding performance.
SEO from Simply Search
Simply Search is an SEO consultancy which can help you gain more leads and business directly from your website and ensure that it’s working as hard as it can for your business.
Our high-quality services include full agency support which manages every aspect of your SEO strategy. We also specialise in local, e-commerce and international SEO. So, we can help whether you’re a local business, run an online store or work across global borders.
Meanwhile our Google Analytics consulting services allow you to make informed decisions because we can help you understand and measure how your website is performing – unlocking your data’s full potential!
Get in touch and ask for a free website review. Discover our SEO packages today!