Online visibility can make or break a business and, of course, most organisations want to be found on the front page of the big search engines like Google. So, the role of SEO and Google Analytics consultants in helping with this side of things has never been more vital. Indeed, these days, having a solid online presence is essential rather than optional.
In a nutshell, an SEO consultant helps organisations to enhance their websites’ rankings in the search engine results, making it easier and quicker for prospective customers to find them. This is known as search engine optimisation, or SEO. The overall aim is to boost a business’s potential for generating revenue.
For its part, Google Analytics is a web analytics service providing a number of analytical tools which give helpful insights into website performance, visitor insights and marketing campaigns. It offers both stats and analytical tools for search engine optimisation (SEO) and marketing. It helps businesses to monitor site activity, visitor engagement and assess what’s driving conversions.
It also forms part of the Google Marketing Platform, and you can use Analytics for free provided you have a Google account. The latest version, Google Analytics 4, was released in October 2020, replacing what was previously known as Universal Analytics (UA).
What can a Google Analytics Consultant do?
A Google analytics consultant will convert raw data into useful information so that your website and any associated apps are as effective as possible. They will help you to identify, and concentrate on, the most powerful marketing initiatives, while shutting down those which are not having an impact. Concisely, you will feel as though you are in control of your data.
You may not understand where to focus your website improvement efforts or have the best processes in place at this stage for using data to make the best decisions. Or you may not fully appreciate the way advertising campaigns affect sales.
A Google Analytics consultant can be cheaper than hiring someone to do the job in-house full-time, plus you can hire them flexibly. And not only can they save you and your team a great deal of time, but you will also benefit from their expertise and specialist knowledge.
From troubleshooting to ensuring you have installed Google Analytics 4 correctly; consultants offer the best way to resolve any analytics issues and bring fresh ideas to this side of your business.
What about SEO consultants?
SEO consultants provide tailored strategies for SEO or search engine optimisation. They conduct extensive keyword research and conduct technical SEO audits to make sure people find your website. Their fine-tuning helps to meet the constantly shifting demands of algorithms from the likes of Google, via extensive website audits which look for areas for improvement. It’s a diverse range of duties, from optimising meta tags and headers to tweaking content and creating quality backlinks.
Their recommendations will ensure your web pages stand out from the competition, so that your new and existing customers engage with them and take action, whether that’s making a purchase, signing up for a newsletter or sending you a query.
As with Google Analytics experts, these professionals have the time and specialist expertise you may not have in-house within your organisation, freeing you to focus on all the other aspects of running your business. Additionally, you’ll benefit from a customised approach, with strategies tailored specifically to your business.
What we offer
At Simply Search, we offer Google Analytics services which:
- Help you measure your performance
- Understand user behaviour so you appreciate the way people use and interact with your website. You’ll also learn who your audience are – and what makes them tick.
- Show you how effective your marketing is across the digital landscape, so you allocate resources where they will have most impact.
- Improve your website’s performance by fixing issues from slow-loading pages to high bounce rates.
Meanwhile, we can also handle every aspect of your SEO campaigns, with a suite of full-agency SEO services encompassing everything from keyword research to content creation, link-building and more. We bring significant expertise in all the technical aspects of SEO to the table, along with a number of other specialist offerings, including:
- Local SEO – so you can excel in the local search results and attract more customers who are near you.
- E-commerce SEO – to help you unleash the potential of your online store by boosting search rankings, driving targeted traffic, and increasing revenue and sales.
- International SEO – this allows you to cross borders by optimising your site for multiple countries and languages so that people will find you wherever they are in the world.
Contact Us for SEO & Google Services
Get in touch today to learn more about how we could transform your online presence and gain a free SEO website review.