Posts by Chris Pearson

If you’re not already familiar with it, Google Analytics is a platform which gathers data from your websites and apps and offers insights into your business with its reports. Organisations use it to analyse and measure website or app traffic and engagement. Google Analytics allows you to understand how visitors interact with your website, including…

You are no doubt already aware that search engine optimisation (SEO) is all about enhancing a business website’s digital presence so that it appears at the head of the results on major search engines, especially Google which leads to a greater volume of online organic traffic. There are numerous tools in the SEO kit, from…

As you no doubt already know, SEO is about optimising a website and its content to boost visibility and rankings with the search engine results pages (SERPs). It means that more people will find your content – and not that of your competitors – while they are browsing the web, stimulating organic traffic in greater…

Search engine optimisation, or SEO services, is all about increasing traffic to your website organically, and ranking your pages as highly as possible with the search engine results pages (SERPs) through the likes of Google (which is where more than 90% of online sessions begin). SEO also puts you in front of relevant users who…

SEO (search engine optimisation) services is essentially the business of enhancing your website so that the major search engines like Google, Bing and so on display it prominently to searchers looking for your services or products, hopefully converting them to returning customers. After all, few things matter more to businesses than their online visibility. But…

Online visibility can make or break a business and, of course, most organisations want to be found on the front page of the big search engines like Google. So, the role of SEO and Google Analytics consultants in helping with this side of things has never been more vital. Indeed, these days, having a solid…

Especially if you’re a smaller business trying to stand out in the market in your immediate area, it’s about impossible to overstate the importance of a strong online presence. Local search engine optimisation (SEO) is one tool which can boost visibility and customer engagement significantly. That’s because it targets your online presence for local searches.…

Blogger Outreach is now a must have part of any SEO Agencies service and serves both small and multinational businesses. It’s part of the Google Jigsaw to climb the rankings but fortunately one of the easier approaches to both understand and implement. Simply put, Blogger Outreach is where one website gives a link within one…

What is Google Analytics? Google Analytics is the search giant’s web analytics service. It tracks and reports traffic to a particular website and its mobile app. It works within the Google Marketing Platform and was launched in its first format the best part of 20 years ago, back in November 2005. It essentially provides stats…

Search engine optimisation (SEO) consultants provide specialist support to any business with an online presence. They advise on strategies to boost digital success and visibility, while using a range of techniques to encourage major search engines like Google to rank a client’s site more highly. Equally, they help drive targeted traffic to a website. The…