Few businesses can afford to ignore search engine optimisation, or SEO – the art of boosting your website’s visibility and rankings in the search engine results pages, to drive organic – i.e., unpaid – traffic.
Choosing Search Engine Optimisation for your Business
And if you’ve decided to outsource this vital function, which you’ll probably want to do unless you have the in-house expertise to perform it yourself, you can look forward to a cost-effective solution and access to specialist expertise while having more time to focus on what you do best – running your core business. At the same time, external providers bring scalability and adaptability.
One important choice you will have to make is whether to opt for SEO agencies offering SEO packages, or an SEO consultancy (or at contrasting times). Here, we look at the pros and cons of each in a little more detail.
SEO Agencies
Looking at the packages which SEO agencies offer first, below is an overview of what you can expect:
A Wider Scope
With search engine optimisation agencies, you can look forward to a wider range of services than from a consultancy, from content creation and technical elements to link building and so on, typically as part of an extensive strategy covering various aspects of digital marketing.
Team Players
Agencies have teams of specialists, including copywriters, technical experts, local or international SEO resources, meaning they can tackle several SEO elements at the same time.
Scalable
Depending on what their clients require, an agency offering varied packages can scale what it offers up or down, so that those buying their services enjoy maximum flexibility and only need to buy what they need.
Expense
It is true that some agency packages at entry level may be affordable, but if your needs are quite complicated, this can become a more expensive way to purchase SEO services.
In summary, the benefits you can look forward to including consistently improving your SEO performance, extensive reporting through Google Analytics and beyond, response to algorithmic changes, flexibility of strategy and long-term growth.
SEO Consultants
An SEO consultancy offers an alternative that is a little bit different to agency work.
Close and Personal Approach
With a consultancy, you get a tailored plan, detailed expertise and a specific focus on search engine optimisation needs and targets. Consultants typically have a deeper specialism in a small number of key SEO subject areas, so you can really take advantage of this.
Strategic Planning
With a consultancy, there is a stronger focus on strategic planning and introducing search engine optimisation schemes for all sorts of websites including e-commerce businesses.
Cost
As ever, this depends on what you want. But for complex, strategy-driven SEO requirements, hiring a consultancy can work out cheaper eventually.
To sum up the advantages of buying SEO services this way, a consultancy gives you access and solutions to improve your website’s performance and keep ahead of your competitors as you grow sustainably.
Talk to SEO Specialists
At Simply Search we’re a Hampshire, Berkshire and Yorkshire based team of SEO experts offering our varied client base a wide range of skills to help businesses grow. We offer services as an SEO agency and provide a number of packages to suit diverse needs. However, if you want the more tailored support of an SEO consultant, we provide that as well.
Get in touch for an informal chat about your own requirements, and book your free website review today.